By Caroline Lee, New Scientist contributorCars, trucks and SUVs have always been among the most iconic symbols in the history of automotive design.
But for a company called Chevy, the brand has never been more relevant.
Over the past decade, the company has turned the car industry on its head, pushing the boundaries of what’s possible, even for brands that have traditionally been a bit too conservative.
Its latest cars are designed around the idea that you should buy something, but only if you like it enough.
The new Chevrolet Bolt EV and its electric drivetrain are both designed to be more accessible and fun than ever before, and they are the product of the company’s “new” approach to design.
The Bolt EV is an electric car that will eventually be made by GM, but until then, the Bolt EV will be the only one on the market.
The EV is the first fully electric car in the world to have an all-electric drivetrain.
This means that it will be completely electrified when it arrives in America.
The Bolt EV has been hailed as a radical departure from what other automakers have been doing.
But while the car’s name is certainly recognizable, it’s the Bolt that has caught the attention of the automotive world.
“Cars are designed by engineers to last for a lifetime, but if you want something to last forever, you need a brand,” says Cara Bickford, a professor of automotive engineering at the University of California, Davis, who has been studying car design.
“The brand is the symbol of your identity.”
“Cars have always had a way of defining you,” she says.
“It’s the way we define ourselves, and brands are the way to show that identity.”
To understand how a brand can create a car that is so compelling, you have to go back to the beginning.
When Ford launched the first production model of the Ford Falcon, it was only the second time a major car company had launched a car with a brand on the front.
“Fords were always about the brand,” Bickbourne says.
“If you’re going to make a car, you should make it your own,” says Michael Jannas, vice president of global design at Chevrolet.
“We always had the Ford name on the back of the cars, but the brand was the focal point.”
Bickbourne and Jannasc said they wanted to make sure the Bolt would have a place in their brand, but to do this they had to make the design of the car even more specific.
The result is the Bolt is designed to appeal to a different audience.
“There’s this new car that we’re selling,” says Jannass, who also directs the companys vehicle design.
And unlike the Falcon, the new Bolt is an all electric car.
The car’s front end is designed around an electric motor and a battery pack that powers the rear wheels.
The battery pack is an electro-magnetic charge, a technology that has allowed it to have such a long range.
“The new Bolt has a lot of new technologies, so it’s not like the Falcon or the Chevy,” says Bickam.
“And if you look at the new car, it doesn’t look like a Chevy.
It looks like a Chevrolet.
We really wanted to give that brand something more meaningful.”
The brand nameThe brand, which is also the name of the Chevrolet Bolt, is a reference to the brand’s history.
When GM launched the Chevrolet brand in 1971, it did so with the motto, “Go green and you’ll be rich.”
The first time Chevrolet ever used a brand name in its design was in the 1970s, when the company designed a brand-new car called the Chevrolet Spark.
The Spark was an electric vehicle that would be sold in a few months time.
But in the end, Chevrolet couldn’t make the Spark as a success as its electric cars had been.
“So we went back to our roots and changed the name to the Bolt,” says Chevy.
“Because of that, we created this brand that represents the brand.”
For the Bolt, the team has spent the past year designing the Bolt as a vehicle that will last as long as the current Chevrolet.
It’s called the Bolt+, a car in which the company says that the goal is to make every single car that Bolt buyers will ever buy the same.
“We’re trying to create a new car every single time you drive it,” says Chevrolet’s vice president, marketing.
“If you buy a Bolt today, you’ll never buy another one.
And we’ll never make a Bolt again.”
When designing the new cars, the engineers took their cues from other brands.
“In our minds, we’ve been building cars that are really iconic and we wanted to create something that we felt would make people want to buy more of them,” says Mark Reh, chief of design